Internal Employer Branding: The untapped advantage feat. Charu Malhotra
Employer branding isn’t just about attracting talent—it’s about keeping it. Too often, companies treat it as an external-facing function, focused on EVP rollouts and hiring surges. But what happens when hiring slows?
In the latest episode of Employer Bland, I sat down with Charu Malhotra, a leader in Employer Brand & Talent Acquisition, to discuss why internal employer branding is just as crucial as external efforts.
Key Takeaways from Our Conversation
✅ Your EVP only matters if employees feel it.
If your employees don’t experience your EVP daily, it’s just a tagline. Too many companies focus on external activation but neglect internal engagement.
✅ Internal employer branding needs more than Slack posts.
It’s about consistent storytelling, reinforcing career paths, and ensuring employees see opportunities within the business before looking elsewhere.
✅ Retention, engagement & mobility are the new hiring metrics.
With recruitment fluctuating, employer brand teams that focus only on attraction risk becoming irrelevant. The real value? Driving internal brand advocacy.
✅ Employees need to see their future.
The #1 reason employees leave? Lack of visible career progression. Charu shares strategies for marketing internal opportunities more effectively.
🎧 Listen to the full episode now!
Resources
Charu M.
PA Consulting