Job Branding vs Employer Branding - with guest Chris Harwood
Our host Chris M caught up with Chris Harwood just before he caught a flight out of Heathrow Airport recently. A podcast recording on this day was probably all he needed but he's a true pro and this is what he does!
They discussed the rise of Job Branding and how more and more companies are putting increased emphasis on the micro-branding of specific job roles and job categories vs their (still very important) broader EB content strategies.
Also covered in this episode:
- How to execute a Job Branding strategy that compliments your overall EB.
- How to effectively generate a job category content library and re-use assets many times to increase ROI on effort/cost.
- Job Branding can have a super low cost of entry, we should be embracing this.
- How to measure the success (or failings) of Job Branding and why its easier to track effectiveness and continuously improve vs a broader, more universal strategy.
Huge thanks to Chris for finding the time, and a Merry Christmas everyone - see you on the other side! 🎄
Resources
The Engaging Employer | Chris Le’cand-Harwood | Substack
The place for anyone who’s passionate about engaging future and current employees - Video, audio, and curated articles. Click to read The Engaging Employer, by Chris Le’cand-Harwood, a Substack publication with hundreds of subscribers.
Chris Le’cand-Harwood