Chris spent an hour with the undisputed G.O.A.T of Employer Branding, James Ellis recently.
James did a deep dive into his background, from his early influences in business and how various jobs and chapters in his life have shaped the path he's on today (Chief Brand Builder, Employer Brand Labs).
Chris and James discussed the differences between consumer branding and employer branding. The overlaps and also the polarising differences which should be taken in to consideration when creating strategy and content.
Some other key highlights include;
- Searching for identity and points of difference. Whats going to make your EB stand out from the crowd?
- Understanding and embracing your imperfections and flaws and using them as unique levers to attract and engage talent
- Get cool with not being liked by everyone.
Lots of actionable advice on the above, and more. We hope you enjoy!