Podcast Employer Brand During Layoffs: Trust, Silence, and What Companies Get Wrong Stephen Brand of Rolls Royce on employer branding during layoffs, why silence breaks trust, and the expanded role EB should play in tough times.
Podcast Internal Mobility as an Employer Brand and Retention Tool Ventsislava Nikolova on why internal mobility is one of the most underused employer branding and retention tools — and how to use it.
Podcast Employer Brand ROI: What Consumer Marketing Figured Out Years Ago Dylan Lees-Jones on employer brand's ROI problem, why quality of hire matters more than most metrics, and the lifetime value case for EB investment.
Podcast Declared Culture vs Felt Culture: Why Your EVP Doesn't Land Leah Lenihan on why global EVPs break down without territory-level nuance — and how to close the gap between what leaders declare and what employees actually experience.
Podcast Five Pillars of Employer Content Strategy That Go Beyond Attraction Most employer content stops at attraction. Chris Le'cand-Harwood breaks down five pillars that move content further — from lean budgets to the AI experience gap.
Podcast Is AI Amplifying Your Employer Brand or Quietly Replacing Your Thinking? Sang-Kyun Park on where AI genuinely amplifies employer branding — and where over-reliance erodes creativity, brand authenticity, and candidate experience.
Podcast Why Employee Content Is the Beating Heart of Employer Brand Chris Le'cand-Harwood on why authentic employee content is central to talent attraction — and why most teams are still creating it alone.
Podcast What Employers Get Wrong About Addiction, Recovery and Talent Israh Khokhar on how personal recovery shaped her career — and what employers need to know about supporting and hiring people in recovery.
Podcast The Employer Branding Myths That Are Holding Your Strategy Back Claire de Souza debunks the most common employer branding myths — from the universal blueprint to the idea that EB is just about content. 158 chars
Podcast The Psychological Principles Every Employer Brand Practitioner Should Know Ben Phillips applies psychology to employer branding — peak-end rule, idleness aversion, and why trying to please everyone is the biggest brand mistake.
Podcast Why Inclusive Recruitment Only Works If the Equity Work Comes First EDI statements don't attract diverse talent. Jo Major explains why doing the equity work first is the only way to make your employer brand authentic.
Podcast Why Team Branding Might Be the Smarter Starting Point for Employer Brand Employer brand feels like Everest. James Whitelock explains how a team-level focus makes it more manageable — and why the ROI becomes easier to prove.
Podcast Employer Brand ROI: How to Link Talent Strategy to Business Impact Chad Sowash argues employer brand ROI starts with NPS, not vanity metrics — and explains how TA teams should be speaking the language of revenue, not HR.
Podcast Employer Brand and Diverse Hiring: What Actually Moves the Needle Nerida Rooney shares how Keir builds diverse talent pipelines using authentic employer brand — from school outreach to the 'This is Keir' People Campaign.
Podcast Quick Wins in Talent Attraction: The Pre-Live Strategy Most Teams Skip Dan Doherty reveals the pre-live attraction tactics that cut cost-per-hire and time-to-fill — most of the work happens before a job post ever goes live.
